Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service or event.
Facebook has some very nice features that webmasters can easily implement on their website.One way of attracting targeted traffic to your website is through the use of social media optimization. One of the best opportunities you can use to implement social media optimization is through Facebook;
Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook.Facebook's most important ad targeting options.Facebook advertising does the latter. It lets you reach out to targeted prospects and customers.
Google+ is Google's own social network, enabling brands to build relationships with prospects, customers, and other businesses. Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool.
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.LinkedIn provides its members the opportunity to generate sales leads and business partners.